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Comments

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Written by bcmcgann (#4)
95 days ago

This emerging technology will really increase Adidas' income if runners believe this new technology is worth the money.

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Written by jota_pe17 (#106)
96 days ago

This technology is very interesting. This just shows that Nike is not the only innovator when it comes to mixing sports equipment with technology.

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Written by jsnolan (#84)
96 days ago

This will be big. Anytime something like this (gimmick or otherwise) comes out it always blows up and it'll definitely be big in the market in the near future

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Written by cfmoore (#22)
96 days ago

I think Adidas did a great job in marketing this emerging new product. By relating the emerging technology to a popular athlete, Adidas is getting more press for their product, and making their emerging product popular.

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Written by Jawittpenn (#31)
96 days ago

Perhaps this will be the next big thing? This may lead to a new wave of technology kind of like how under armor's dry fit clothes have.

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Written by tnking (#42)
97 days ago

I could definitely see this technology catching on in the upcoming years. I also think its a good marketing tactic on Adidas's part to stay in competition with Nike's dominance in the shoe industry.

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Written by pgdolan (#94)
97 days ago

This is a really interesting emerging technology and it reminds me of when Nike Shox were first released. After doing some reading on them, I think they could be just as popular in a few years.

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microsation [noun]:

a short conversation between two or more people which discusses key concepts underpinning current events and news articles.