Comments

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Written by dsaitta (#5)
32 days ago

This marketing strategy is very effective and properly timed. Apple's strategy is spot on.

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Written by vregnatuk (#47)
41 days ago

This seems like a bad idea to me. I think the rumored iWatch is much anticipated and customers may not buy the iPhone mini to see what a new product such as the iWatch is like.

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Written by hefrank (#91)
56 days ago

I am curious to see how this works out. I feel like it makes the company look desperate by simply creating a mini version rather than coming out with a whole new product.

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Written by serizakos (#88)
69 days ago

I think this is a great idea for people who want Apple products and dont want to spend alot of money but it may hurt Apples high-quality and high-priced reputation.

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Written by rosslafontaine (#9)
69 days ago

Interesting, but will a more affordable phone lead to a lessened quality of products? I worry that Apple, who prides itself on top-notch hardware, may lose some of its allure by cheapening a product like the iPhone.

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Written by charden (#57)
78 days ago

The price of the iPhone is significantly higher abroad. This has prevented the iPhone from getting a foothold in emerging markets like China and Russia when compared with Samsung. If this long rumored cheaper iPhone is launched, I wonder how it will sell

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Written by dekyriakakis (#49)
81 days ago

I think the more affordable phone is great, it could potentially open up new markets for apple.

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