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Comments

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Written by clcastro (#33)
123 days ago

Product Leadership because they want to have more prevalence in other markets other than just the United States

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Written by tbmissett (#82)
117 days ago

This seems like yet another move to help Under Armour get into the ranks of brands such as Nike and Adidas.

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Written by ldmizzell (#26)
123 days ago

Product Leadership because they want to expand into different markets

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Written by awdiefenbach (#9)
123 days ago

I think that it is strategy it is adding a new market trying trying to reach a new group of people

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Written by pgdolan (#94)
123 days ago

I would say Under Armour is using product leadership because they are trying to create the best product, and beat out Nike and Adidas.

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Written by rosslafontaine (#9)
123 days ago

Customer intimacy - by increasing the allure of their product by showing it in retail stores, they are bettering the customer experience.

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Written by dadumas (#64)
123 days ago

Product Leadership, they are trying to expand their product into new markets and appeal to new customers.

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Written by dcstone (#85)
123 days ago

I believe that the value discipline that is most evident in the article is product leadership because underarmoud is trying to diminish nike and adidas.

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Written by cfmoore (#22)
123 days ago

Product leadership because Under Armour is trying to expand to other groups and products.

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Written by amcino (#40)
123 days ago

Product Leadership because they are trying to expand their customer base.

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Written by mmsievers (#7)
123 days ago

I think this shows Product Leadership because they are trying to dominate the sportswear market in more places than just the United States.

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Written by adhouli (#62)
123 days ago

Going online will generate a larger audience making it a stronger competitor against nike and adidas.

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Written by pbkoehler (#16)
123 days ago

I believe that Under Armour is going for more customer intimacy by building an updated store experience, and trying to go after a select market of athletes whom they wish to sell more products to.

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Written by dbdib (#31)
123 days ago

The value would be product leadership in that under armour is going after the specific markert of the none athlete and more specific women. Under armour is now able to be in another market compared to the competitors.

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Written by tareddan (#11)
123 days ago

Under Armor is focusing more on Product Leadership due to their focus on creating the "shop-in-shops" experience.

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Written by charden (#57)
123 days ago

This is more likely customer intimacy as they are focusing directly on expanding themselves to new customer bases to compete with companies that have already done so.

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Written by capuglisi (#34)
123 days ago

This is considered product leadership because Under Armor is a large company who wants to improve their sales by expanding within stores.

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Written by kbhurley (#109)
123 days ago

Product Leadership because they want to touch upon all markets

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Written by bcmcgann (#4)
123 days ago

Product leadership because it is trying to enhance the company with the product and services

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Written by ajtomas (#55)
123 days ago

This article falls under the value discipline of product leadership because it's expanding and attracting larger groups in the market, becoming the best product available.

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Written by safigueiredo (#26)
123 days ago

This has to deal with product leadership. Under Armor is using product leadership because it is trying to appeal to customers by the way the stores look. They want their stores to have a unique look and different products from other sportswear.

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Written by trjacobs (#85)
123 days ago

This is an example of Customer Intimacy because Under Armour is striving to ensure the best overall product to make athletes perform better, though they are already in the athletic market.

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Written by acarnavalla (#64)
123 days ago

This company is trying to become a more Product Leadership company by changing the way they retail their products.

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Written by Jawittpenn (#31)
123 days ago

Product leadership because they are trying to expand their product into new markets.

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Written by Lscuttitta (#43)
123 days ago

This is Customer Intimacy because it is focusing the market to women.

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Written by bpspurr (#70)
124 days ago

Almost every market in our economy has hit the global aspect in one way or more way. That being said Under Armour will benefit greatly over seas. The expansion to different countries with create a larger market for the company creating more revenue.

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Written by pmames (#61)
125 days ago

Expanding the Under Armour brand to Europe is a smart move for the company, especially since the world has become more globalized. I think this expansion will be very beneficial for Under Armour and their yearly revenue will be positively impacted.

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Written by caagapite (#101)
125 days ago

This is great for Under Armour, especially because they want to take more of the market share from their top competitors like Nike and Reebok. The European market might be difficult for Under Armour to be a part of since Puma has such a strong presence.

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Written by alex (#72)
125 days ago

Under Armour expanding to Europe will certainly increase their profits and their popularity will become worldwide. It will allow individuals to see Under Armour as just an important company as Adidas and Nike. This is definitely a valuable move for them.

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Written by bmbourie (#8)
125 days ago

Under Armour will definitely benefit from marketing to new countries. Having to overcome customer loyal brands such as Adidas and Puma in Europe will be difficult, but the new website and marketing campaign hopefully they will succeed.

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Written by gmkelly (#23)
125 days ago

Focusing their efforts online will be a great investment looking forward as more and more of our consumer purchases will be done online.

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Written by ajtomas (#55)
125 days ago

Not only will it boost their profits, but it will attract more people, expand the market, with the addition to more women sportswear and opening more "shop-in-shops" in Europe. Also, Under Armour will challenge Nike and Adidas to be more innovative.

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Written by bcmcgann (#4)
128 days ago

Opening up the online presence to more women will in the long run only help their business. They have such a strong command over the male population with the sports gear they offer as it is. This effort will only boost the companies revenues.

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Who Voted for this Microsation

microsation [noun]:

a short conversation between two or more people which discusses key concepts underpinning current events and news articles.